THE STORY BEHIND VASUKI
What started as a passion project by a female entrepreneur, soon evolved into a jewelry business that offers beautiful pieces of 92.5 Sterling Silver jewelry for every occasion. We emphasize on sustainability and ethically sourced materials without compromising on the quality of metal and gemstones. Vasuki is a certified silver jewelry retailer, a customer obsessed design house that curates, designs and manufactures specially handcrafted artisanal & timeless sterling silver jewelry.
Our Journey so far...!
My passion for design and love for precious metal jewelry was the fundamental reason for the birth of "VASUKI". Being independent financially, to build my confidence and to establish my presence I was determined to build a brand and a business. What started by redesigning a string of fresh water pearls in silver for known acquaintances has now grown into a well-known Indian brand that specializes in creating stunning silver jewelry designs.
The brand has established itself as a leader in the Indian jewelry space and has earned a reputation for its unique and intricate designs. Vasuki's jewelry designs are a fusion of traditional and contemporary styles, which appeal to customers across different age groups and tastes. The brand's jewelry pieces are made from high-quality silver, and each piece is handcrafted by skilled artisans, who use traditional techniques to create unique and intricate designs.
This journey started in the early 2012, where I was able to deliver a customized order in silver, pearls and semi precious stones. We identified that there is a gap in the market, where personalized designs and customization of 92.5 silver jewelry was lacking and an opportunity to create a niche boutique offering was the solution. My co founder and I addressed this gap by taking VASUKI to the people by attending flea markets and trade shows at various malls. We manned our stalls to understand first hand feedback from our customers and adapted to the ever changing needs. In the process, I learnt the art of silversmithing, stone setting with my trusted artisans, who guided me into the nuances of jewelry making techniques.
During this journey we found the purpose that helped us with the bigger picture- to be the world’s best design house offering superior creations with a promise to deliver highest purity, quality and customer first experiential value.
We are customer obsessed and we do everything in our control to put our customers first. Come shop with us and share your experience.
Is to be the world’s best design house offering superior creations with a promise to deliver highest purity, quality and customer first experiential value.
Meet The Team
Co-Founder & Operations Director
Founder, CEO &
Chief Design Officer
Production & Manufacturing